“If you fail to plan, you are planning to fail!”―
Every type of busness is unique. There are some common steps and patterns you take take to build up your busniess with marketing but there are also aspects that will be uniquely yours. The concept of integrated marketing challenges us to consider how the many aspects and steps of our marketing plan work together. Following are some possible ideas to consider.
1. Build a social media presence across Facebook, LinkedIn, Instagram, Twitter, Medium, GrowthHackers, and multiple other communities as relevant to your business.
2. Set up Google Analytics for your website and track customer/visitor traffic.
3. Use the leads gathered from your website as well as social media to send emails; leverage email marketing automation to send personalized communication.
4. Monitor online conversations for any mentions of your brand; take care to respond as promptly as possible (to manage your online reputation).
5. Setup paid ads; Google ads should be on the top of your list, as it enjoys the largest amount of footfall and helps improve site traffic and conversions.
6. Implement a customer relationship management (CRM) system to enable your sales team to improve customer experience and unlock upselling and cross-selling opportunities.
7. Sample Free Marketing Plans For Various Businesses
8. 10+ Integrated Marketing Plan Examples – PDF
9. 10 of the Best CRM Software Platforms for 2020
10. If You Want to Market to China, Use Their Top Social Media App TikTok.
Regerences:
1. https://www.martechadvisor.com/articles/digital-transformation/6-free-digital-marketing-tools/
2. https://www.mplans.com/sample-marketing-plans.php#.XgAM-VVKi6I
3. https://www.examples.com/business/integrated-marketing-plan.html
4. https://www.pcmag.com/roundup/253275/the-best-crm-software
5. https://www.dragonsocial.net/blog/tik-tok-china-short-video/