First, consider that content marketing is ranked as the number one digital marketing technique of 2017, in terms of effectiveness, as noted in this posted chart. This is based on a survey of marketing professionals from around the globe. What this means is that when people seek help and info on the Internet, if your company provides this with good SEO to search engines, you will not only achieve more web traffic, but your business will have better success in marketing in general.

Consider, second, Forbes: The Top 10 Trends Driving Marketing In 2017. At the top of the list for Forbes is the personal touch: 1. Increased focus on customer experience. This is complementary to a number of trends that highlight the need to incorporate technological advances in Internet marketing, which can make people just feel like a demographic statistic, if there is no personal attention.

Third, consider the power of video. As much as quality SEO text can attract search engines, Forbes highlights the power of video. It’s astounding to see the millions of hits on YouTube for such programs as “Dude Perfect,” some guys throwing basket balls into hoops from far away, but people are drawn to video. Aside from this type of sensationalism, using a narrative story-telling approach is effective. Look at the numbers of hits on YouTube how-to videos or new videos compared with your average text bloggers on the same types of subjects and you’ll notice the volume difference. As much as video preparation can be intimidating, sometimes a very simple and short video can go a long way towards helping to expose all the positive aspects of your business. This link offers more insight on this subject.

Tags: Marketing 2017 top trends, marketing focus, business marketing, video marketing 2017, content marketing is number one effective technique 2017