After working together with the client to design the new logo, we’ve created the new website and are ready to introduce it. The key is in the content. There is a fairly simple home page while the creation of a blog draws added interest and content. The first blog post emphasizes the critical importance of a quality irrigation installation, especially as this relates to the East End of Long Island. It creates not just a “perceived need,” but highlights REAL needs based on REAL facts.
Importance of Irrigation on East End of Long Island
If you read the article, you’ll notice that there are some hard-hitting facts and statistics that demonstrate how storm surges and sea water flooding have been on the increase. Also, there are some facts about serious droughts in the history of New York and the likelihood that such conditions may reoccur, due to increasingly erratic and unpredictable weather patterns. You’ll also notice some images of academic graphs and news webclip photos of flooding infrastructure during Hurricane Sandy, as first published by the Port Authority of New York and New Jersey.
Although it takes some time to build up traffic to a new website, adding a blog with interesting content is a key ingredient. Because the information is scientifically proven and very helpful to homeowners, there is no reason to hold back when it comes to sharing such information on social networks because sharing such information will truly help people who are ready to take some precautionary steps. This is called “content driven SEO”. According to expert predictions, content driven SEO is the most effective form and is growing in popularity. The reason why this type of marketing is growing in popularity is because people like interesting facts, especially true and relevant ones! This helps to explain why status-quo mainstream media news is declining in popularity while alternative grass-roots news media are exploding.
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