New Logo Design

One of the first steps in creating a new website is often creating a new logo and defining the company image and branding. Sometimes, a client will have a general idea of what they want and then they trust the designer to create a new logo. Other times, clients have a series of specific themes and details they want to include and its up to the designer to make it all work. The client wanted leaves, water spray and a water drop to be incorporated into the design. We turned the leaves into the letters “J” and “R” and the water sprayer acts to separate the letters with a dynamic burst of energy. A good logo design will distill a lot of information down to a bare minimum that really says a lot visually.

In a process of asking questions and providing examples, the final logo design for J.R. Irrigation was narrowed down to the image seen attache in this post. This will help to set the tone for the new website. If you are interested in a new logo design for your company, it helps to find sample images that reflect the style you are after. The designer should also research logo designs in the related field of business in order to get a feel for what is already out there.

This particular logo design took longer than usual because the client had a number of specific requirements that all needed to be worked out together in order to produce the final design. A solid, viable logo design is based on a collaboration between designer and client. Our favorite clients are the ones who understand the importance of branding, or at least trust us when we say it’s important, and will be willing to invest in the process. The website will take more careful planning, but, in the mean time, if you would like a quality irrigation company on the East End of Long Island, call J.R. Irrigation. Their phone number is 631 255 4444. The new website is, www.jrirrigationllc.com

Tags: New logo design, how to create a new logo, logo based on client choices